YOU'RE IN THE RIGHT PLACE
You care about what you're building. You want your marketing to reflect that, and to actually work. You're not here for tactics. You're here because something isn't connecting the way it should.
You'll know quickly whether this is the right place. If something in what you read creates a moment of recognition, that's the signal. If you're not sure which direction fits, reach out, and we'll work it out together.
You may arrive here with very different objectives, levels of urgency, and ideas about what you need. These five portraits describe the most common situations with enough specificity that you should recognize yourself, or know immediately that this isn't your moment, which is equally useful information.
01
You approve significant marketing budgets. You can't clearly connect the spend to outcomes. Your team reports activity metrics. Your board asks for results. You've been in this cycle long enough to suspect the problem is structural, not a matter of working harder or trying a new tactic.
You're right!
The gap between attention and commitment is a system failure, not an execution failure.
And it's almost impossible to see from inside the organization running the system.
You're probably a CEO, Executive Director, Association Executive, or Public Sector Program Lead.
You spend $25K or more annually on tactics — events, trade shows, recruitment campaigns, branded materials — and you can't connect that spend to hires, donations, partnerships, or participation.
Start with: Marketing Triage™ →
02
Your exhibitors keep coming back — until they don't. And when renewal conversations become about booth traffic numbers instead of business outcomes, you already know how that ends.
The problem isn't your trade show. They do what they are supposed to. They bring traffic. The problem is that your exhibitors are spending 90% of their budget generating attention at the booth and almost nothing on the systems that turn that attention into hires, partnerships, sales, or donations. They don't know it. You don't know it. And the relationship ends at renewal.
This is a symbiotic system problem. When exhibitors can't prove their investment worked, they leave. When they can, they renew, upgrade, and send referrals. The same fix that solves your exhibitor's commitment problem solves your retention problem because they were always symptoms of the same dysfunction.
You don't need to wait for renewal conversations to get harder. The diagnostic exists for exactly this situation.
Start with:
Or:
Learn about the Exhibitor Value-Add Workshop on the Speaking page →
03
You have something coming up — an event, a recruitment campaign, a recognition program, a client gift, merchandise for a festival or retail environment. You don't need a full system redesign. You need a partner who thinks strategically before they source anything.
You've worked with promotional products suppliers before. The experience was probably fine. What you're looking for now is someone who starts by asking what you want people to do after they receive the piece, not what logo you want on it.
You may not need Marketing Triage™ first. But you do need a conversation before anything gets ordered.
Start with:
04
You've been in a GreenMeets event, or you've been reading the LinkedIn content for a while. Something in the methodology resonated: the heroes-not-targets framing, the attention-risk argument, the forest story, or the either/or/and principle.
You're not sure yet whether there's a fit. You're here to understand the thinking more deeply before you reach out. That's the right instinct. The 15-minute conversation works better when both sides already have a sense of the other's thinking.
Read the About Dave page. If it confirms what you suspected, the contact form is the natural next step.
Continue with: About Dave →
05
You're not the final decision-maker, but you're the person who sees the problem most clearly. You've been watching the same dysfunction repeat itself for years. You have a sense that the solution is systemic, not tactical — but you need language, evidence, and a credible external voice to bring to your CEO or Executive Director.
You're in the right place. The Marketing Triage™ page was written partly for you. It gives you the diagnostic framework and the vocabulary to name what you're seeing in terms that leadership will respond to.
When you're ready to bring it forward, reach out. We're happy to help you make the case.
Read first: Marketing Triage™ →
Prefer to reach out directly?
+1 (780) 474 • 6563
Do Better Marketing
(a division of Avatar Brand Management Inc.)
Do Better Marketing sees the person behind the role. That act of seeing has protected forests, changed how business leaders see domestic violence, and hired senior engineers. Marketing Triage™. Purpose-Ecosystem™ Design. Dimensional Advertising™. Symbiotic Systems Methodology. GreenMeets™. Edmonton, Alberta.
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