*WRAP - Worldwide Responsible Accredited Production, formerly Worldwide Responsible Apparel Production is an organization whose stated aim is promoting safe, lawful, humane, and ethical manufacturing around the world. It certifies factories according to twelve "Worldwide Responsible Apparel Production Principles".
At GreenShows™, we believe that marketing should be sustainable for your business and our environment. So we help you reach your sales, recruitment, and safety targets as well as your sustainability targets with our unique strategies and our family of apps
Check out our story, our apps and our products then let us know how we can help you, do better.
Objective: to maximize revenue, merchandising a major music festival.
Strategy: involved targeting three key demographics.
Results: festival merchandise sales increased by as much as 300% in some categories.
Now we create sustainable merchandise and volunteer apparel for a number of Canadian festivals. How can we help your festival Do Better?
Objective: to introduce a new branded service to a small target group of high-value prospects.
Strategy: created a unique Dimensional Advertising™ piece with a promotional product highlighting a story, and sent it to 20 prospects.
Results: a 6000% return on investment within six months.
How can we help your small business Do Better?
Objective: to attract two senior engineers to Canada and the client's consulting firm during the height of a labor crisis.
Strategy: created a unique Dimensional Advertising™ piece that targeted 12 individuals.
Results: Seven came to Canada for interviews. Our client hired three.
How can we help you Do Better at recruiting?
Objective: to deliver sensitive information regarding spousal abuse, and the plight of women’s shelters to a group of male business leaders.
Strategy: created a unique Dimensional Advertising™ piece, with a promotional product highlighting a story, that was given to business leaders at an event.
Results: the promotion was so successful it was repeated in two other jurisdictions in Alberta, and then used as an example to 40 other women’s shelters nationwide.
How can we help your non-profit Do Better?
Objective: to raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.
Strategy: Launched frogfriendly.ca web site and promoted the new sustainable marketing and promotional products vertical with a sustainable marketing piece. Launched Canada's first green brand management resource.
Results: the new vertical added six figures in sales but also started a movement- the leap towards sustainable marketing.
How can we help your cause Do Better?
Objective: the goal of this pilot project was to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.
Strategy: The campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives, rewards, and the tools participants would need to be successful.
Results: Approximately 12% of the community participated in the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded four metric tonnes.
How can we help you Do Better by inspiring others?
Our biggest win to date:
Objective: was nothing less than to preserve an endangered forest in the interior of B.C., forever.
Strategy: Involved recruiting a nation of unlikely advocates. See our story
Results: The West Arm Provincial Park stands testament to six years of dedication.
How can we help your environmental cause Do Better?
Objective: to preserve significant wetlands, beaches, and spawning creek as a park.
Strategy: donated website design and hosting, copywriting, strategy, and print design for brochures.
Results: The Crawford Creek Regional Park
How can we help your community project Do Better?
Our Client's Words:
"Dave took our total recordable on-site vehicle incidents from well over a dozen to 0 in its first year. The direct repair savings exceeded $50,000, however, the indirect savings due to fewer investigations lost productivity, and credibility with clients would far exceed $250,000. This trend brought our total recordable incident frequency (TRIF) well below industry standards which have given us an advantage over our direct peers in the challenging marketplace that is Alberta’s current oil industry. We have enjoyed a stable workload during these hard economic times and are seeing future opportunities still coming forward. We attribute this to better efficiencies and high productivity that programs like these create".
How can we help you Do Better reducing on-site accidents?
The issue: our client was trying to communicate to citizens to turn off their taps after watering their lawn 1/2". This was very difficult for people to measure.
Our solution: we printed instructions on a frisbee and told people to turn it over on the lawn. When it was full, you can turn off your tap.
Simple but incredibly effective.
How can we help you Do Better at communicating an abstract message?
Instead of simply "logoing" something that would be forgotten, we transformed a simple lunch cooler into a powerful daily reminder with
It was also functional and useful.
How can we help you Do Better employee orientation?
The Edmonton Valley Zoo asked us to create a uniform that would make their interpreters stand out when visiting schools. This is what we created.
How can we help you Do Better at standing out?
Our innovative referral program empowers you to earn up to 100% of your next swag order or to donate your banked dollars to charity.
GreenTexts™, GreenTaps™, SimpleLeads™, GreenShows™ and SwagPoints™ are all brands of Do Better Marketing (a division of Avatar Brand Management Inc.)
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