Promotional Products
& strategies to reduce marketing waste
WRAP - Worldwide Responsible Accredited Production, formerly Worldwide Responsible Apparel Production is an organization whose stated aim is promoting safe, lawful, humane and ethical manufacturing around the world. It certifies factories according to twelve "Worldwide Responsible Apparel Production Principles".
Discover how effective planning, strategic sourcing, and responsible corporate practices can drive higher profits while contributing to a better world.
By reducing waste, you increase profit. It's that simple!
Waste drains time, money and resources, not to mention its impact on our planet.
We are a full-service sustainable marketing agency celebrating 33 years of making a difference in communities, our environment, and your bottom line.
Our mission is to make marketing more sustainable for your budget because it works and is sustainable for our planet by providing more sustainable product options.
Unlike many others, we are not jumping on the green marketing bandwagon; we virtually built it when we helped save a 65000-acre forest three decades ago. Sustainable marketing is not about just choosing greener materials. It's about smarter marketing as well. After all, marketing needs to work first to sustain your budget long-term. It should also be sustainable for our planet by reducing the number of catalogues and brochures you print and by choosing greener options for incentives, rewards & recognition.
We love the power of promotional products to break through the clutter to tell your story and remind people how you made them feel when we touched them with your story.
However, our story isn't limited to promotional products. We believe that for marketing to be sustainable, it must be sustainable for our planet and your budget. That's where strategy comes in. Check out some of our wins here.
We also offer greener gifting options, such as planting trees instead of handing out plastic swag, sustainable clothing made from organic or recycled materials, and sustainable custom-branded promotional products and festival merch.
For live, in-person events, our SimpleLeads™ event apps help reduce your print costs by up to 100% while giving exhibitors a list of segmented leads at the end of each show so they know exactly who was interested in what. This can lead to a shorter sales cycle and fewer resources needing to be dedicated to post-show follow-up.
Our GreenShows™ virtual and hybrid event platform makes the business case for sustainable events by ensuring you waste less money and produce less physical waste. Each event plants 5-10 trees for each virtual booth we build; they are less expensive than live shows, can expand your audience geographically, and can help you leverage your speaker budget to attract more talent for the same price. All while creating a significantly smaller carbon footprint. In fact, we offset our virtual events by 1kg/person/ hour/ of video served.
Let's work together to reduce the impact of marketing as usual on your pocketbook and our planet!
GreenTaps™, SimpleLeads™, and GreenShows™ are all brands of Do Better Marketing (a division of Avatar Brand Management Inc.)
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