Two distinct expressions of the same belief: that every gathering, every connection, and every conversation can leave the world in better shape than it found it.
Full virtual event production for organizations. You show up and host. We handle everything else, and plant Canadian trees while we do it.
A bi-monthly global gathering of sustainability, regenerative, and conservation practitioners. A community of communities. Free to attend.
When the pandemic shut down the events industry in 2020, we built GreenShows™ to keep it going. Not just for our clients. Not just for our suppliers. For everyone, including the competitors who would normally be fighting for the same rooms and budgets.
We opened the platform to suppliers, customers, and competitors alike. The logic was straightforward: if the industry collapses, winning market share within it is worthless. Both sides had to benefit, or there would be no sides left.
That decision was not a marketing strategy. It was Symbiotic Systems methodology applied at an industry level: the same principle that saved a 65,000-acre forest three decades earlier. Design for both sides to win, and the system sustains itself.
GreenShows™ grew from that moment. What began as an act of shared survival has become a full virtual event production service that organizations across Canada now trust for their most important gatherings.
"You've levelled the playing field for small distributors that may not have had the time, staff, or the budget to attend traditional trade shows. You made it possible for them to be at the same table with the giants in the industry."
— Ann Nugent, Fully Promoted
The origin of GreenShows™ is the clearest expression of Symbiotic Systems™ in practice: when you design for both sides to benefit, the result sustains itself long after the crisis that created it has passed.
When you optimize for attention, everyone feels the difference. When you open your platform to competitors because the industry's survival matters more than your market share, the people in the room feel that too. That is the act of seeing, past what you want to what the situation actually needs.
GreenShows™ is not a platform you rent and manage yourself. It is a full-service production: speaker training, backstage support, live facilitation, technical production, and post-event follow-up. Every show is hosted, supported, and designed to feel like a gathering rather than a webinar.
Live presenter sessions with professional production quality. Transitions between speakers are seamless. The experience is as close to a live event as a virtual format allows, without the travel, the cost, or the carbon footprint.
The feature that sets GreenShows™ apart: breakout discussion tables within the same platform. Attendees can move between sessions and join conversations, the way you'd bump into someone in a conference lobby. Real networking, not just one-way communication.
Every speaker is prepared and supported before they go live. Exhibitors get their 15 minutes on the main stage, followed by face-to-face sessions and private conversations that lead to real outcomes, not just exposure.
The platform is designed so that attendees of any technical comfort level can navigate without friction. First-time virtual event participants consistently describe it as painless. Experienced virtual event attendees consistently rate it the best they've used.
Group chat, individual chat, emoji reactions, and live Q&A throughout the event. Engagement tools that are integrated into the experience rather than bolted on, so the conversation flows naturally alongside the content.
Every GreenShows™ event is different because every organization's goals are different. Trade shows, conferences, workshops, fundraisers, and annual general meetings. Each is designed around what the host needs, not around what the platform can do.
"It took all the pressure off. I got to just show up and host, and they took care of all of the technical bits. I loved having the tables and lobby area — it added so much to the event that participants got to meet and chat."
— Nathalie Olson, Education and Outreach Coordinator, Battle River Watershed Alliance
100%
Hosted and supported
from start to finish
GreenShows™ is not green by name only. Every event we produce is carbon-offset and contributes to reforestation in Canada.
1kg
CO₂ offset per person per hour of video
Video serving is carbon-intensive. We offset it at a rate of 1 kilogram of CO₂ per person per hour, calculated for every attendee, session, and event.
🌲
Canadian trees planted per event
Every GreenShows™ event contributes to reforestation in Canada. All trees are planted in Canada through verified reforestation programs. Not carbon credit offsets. Actual trees in actual ground.
Trees can be purchased as event gifts, speaker acknowledgements, attendee incentives, and recognition awards. The recipient dedicates their tree in our virtual forest, giving the gift a permanence and meaning that no branded pen can match.
Every tree is planted in Canada and displayed in our virtual forest.
Recipients can then dedicate their tree, turning it into a wonderful virtual rememberance garden.
"After having just attended a two-day event hosted on the GreenShows platform, I can honestly say it is the best virtual event I have participated in, to date. The discussion tables were amazing — the first show I have been to with the functionality of joining breakout discussion tables within the same platform."
Brent Stevens, CAS Account Executive, Top Notch
"GreenShow ranks at the top of my list. They showed us a better tradeshow format, from inviting the attendees to presenting to an engaged group of buyers. At every show, we had our 15 minutes of fame to make our presentation — followed by face-to-face and chat sessions that resulted in sales. That is why we are signing on again."
Larry Winterfeld
Martini-Vispak Inc.
"Ten outta ten — I would do it again. They made it painless and easy to use, easy to navigate, and a wonderfully personable environment. Far less than driving to and visiting with 40+ clients in a short morning of meetings. I could not have imagined better."
Donna Klaassen
Ventura Sales & Marketing Inc.
"The video production quality was optimal and the transitions throughout different parts of the event were really seamless. I felt like I could chat with other attendees as if I had bumped into them at the actual live event. On top of everything, it's wonderful to see that GreenShows™ includes many ways to give back to communities."
Melissa Radu Sustainability Manager, Edmonton Convention Centre
"From the speaker training and support backstage to the booth set up, to technical support on the day of, our speakers, exhibitors, teachers and students had a safe, secure and fantastic conference experience. The students loved the engagement — interactive and real-time speaker feedback with emojis and Q&A."
Dagmar Knutson Executive Director, Ten Peaks Innovation Alliance Inc.
"I have been organizing my own series of trade shows for over 20 years. I was looking for a different and exciting virtual format during the pandemic and I found it with GreenShows. I truly liked the main stage idea and the opportunity to engage in conversations with our customers at tables."
Michael Fisher
Modern Flare Sales MLR
GreenMeets™ is a bi-monthly global virtual networking event connecting sustainability, regenerative, circular, degrowth, rewilding, and conservation practitioners. It is not a webinar. It is not a panel. It is a gathering, designed so that every attendee leaves with something they can take back to their own community and plant.
The vision is a community of communities: a space where doers and dreamers, scientists and innovators, philosophers and marketers, practitioners and conscious businesses can cross-pollinate ideas and reimagine a brighter future for all living beings.
GreenMeets™ is free to attend. It is sustained by genuine mutual benefit. The same design principle behind every engagement in this practice.
Registration is free. You'll receive event details and joining instructions by email before each gathering. Unsubscribe any time.
30-40
ENGAGED ATTENDEES PER EVENT
Bi-monthly
GLOBAL VIRTUAL GATHERINGS
Free
TO ATTEND
LET'S TALK
Every event is different. Tell us what you're planning, and we'll design the right format around your goals.
GreenMeets™ is free to attend. GreenShows™ is priced per event. All engagements begin with a conversation.
Prefer to reach out directly?
+1 (780) 474 • 6563
Do Better Marketing
(a division of Avatar Brand Management Inc.)
Do Better Marketing sees the person behind the role. That act of seeing has protected forests, changed how business leaders see domestic violence, and hired senior engineers. Marketing Triage™. Purpose-Ecosystem™ Design. Dimensional Advertising™. Symbiotic Systems Methodology. GreenMeets™. Edmonton, Alberta.
Promotional Products Edmonton · Branded Merchandise Edmonton · Custom T-Shirt Printing Edmonton · DTF Printing Edmonton
© 2026 All Rights Reserved
