About Us
On a mission to eliminate attention metrics and the damage they do — draining budgets, jeopardizing reputations, and depleting the resources we all need to thrive.
Do Better Marketing is not a marketing agency. It is a diagnostic and design practice built on one foundational principle: both sides benefit, or the system fails. Three pages tell the full story.
The Founder
Psychology degree. Not marketing. Thirty-five years of applying the difference to organizational challenges that conventional marketing consistently fails to solve. The origin story, the methodology, and why treating people as heroes rather than targets is not just an ethical position — it is the structural reason some systems outlast the campaigns that created them by decades.
The Methodology
Either both sides benefit, or the system fails. The natural law behind Marketing Triage™, Purpose-Ecosystem Design, and every engagement in this practice. Where it came from, how it works, and why it produces results that endure long after involvement ends — including a forest still protected 35 years later.
The Communities
Two expressions of the same belief. Every gathering can leave the world in better shape than it found it. GreenShows™ is a full virtual event production that plants trees in Canada. GreenMeets™ is a free bi-monthly global gathering of sustainability, regenerative, and conservation practitioners — a community of communities, built to cross-pollinate.
Creator of Marketing Triage™ and the Symbiotic Systems Methodology. Seven national marketing awards. A 65,000-acre forest saved. Twenty-five-year partnerships. The methodology works because both sides benefit or the system doesn't get built.
Prefer to reach out directly?
+1 (780) 474 • 6563
Do Better Marketing
(a division of Avatar Brand Management Inc.)
Diagnosing the systems where marketing budgets bleed — and redesigning them so attention becomes commitment, waste becomes mission fuel, and outcomes become predictable.
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