Many people have a visceral reaction to promotional products. The debate around promotional products' effectiveness and environmental impact often generates a heated discussion. It's a valid conversation, especially in an age where sustainability isn't just a buzzword but a business imperative.
Critics argue that promotional products create unnecessary waste, contributing to our planet's growing environmental problems. While there's truth to the argument that poorly thought-out, low-quality items can end up in landfills, this is only part of the story. To judge such a diverse media by its worst examples is an oversight of its potential for positive impact.
Let's explore how promotional products, when used strategically, can be a powerful force for good – generating impressive business outcomes, driving social change, and even supporting conservation efforts.
We proudly saved a 65,000-acre forest in British Columbia by using creative T-shirts as promotional products. These tangible items raised awareness and mobilized support for preserving our natural environment. It took us many years, but we did it, with 1000s of people proudly supporting our message as walking, talking, and interactive billboards for good. The forest is saved forever! (the park is on the left side of the arm of the lake in the title photo).
Our game, printed on a promotional product fridge magnet, exceeded expectations by reducing CO2 emissions by an impressive 400% over the initial target. This creative approach engaged individuals in a fun yet impactful way towards a sustainable future.
In 2008, we initiated a movement towards sustainable marketing by raising awareness about the global amphibian extinction crisis. A simple T-shirt and a dedicated website sparked conversations and inspired action for environmental conservation.
By printing creative messages on frisbees, we successfully reduced residential water use, particularly in instances of overwatering lawns. This practical approach not only saved water but also promoted responsible environmental practices.
Our strategic use of branded merchandise led to a remarkable increase in sales by up to 300% for a non-profit festival. These products not only boosted revenue but also fostered community engagement and support.
Through a thoughtful combination of a flashlight and a creative card, we compelled business leaders to take action against family violence. This impactful campaign shed light on a crucial social issue and inspired meaningful change, so much so it was used as an example in jurisdictions nationwide.
During a challenging labour crisis, our unique photo album played a pivotal role in recruiting three senior engineers to Canada. This personalized approach showcased our commitment to both clients and prospective talent. The product was useful and reusable.
Targeting a select group of 20 individuals, our campaign generated an astounding 6000% return in the first year with the clever use of a magnifying glass. This exemplifies the potential of promotional products to deliver tangible business outcomes.
By distributing car magnets, we effectively reduced on-site accidents to zero, significantly decreasing insurance costs for our clients. This practical application of promotional products highlights their multifaceted benefits beyond traditional marketing.
In conclusion, creativity and promotional products have an inherent ability to captivate and engage individuals on a deep level. When used as props for storytelling, they can immerse people in narratives that resonate with their experiences and values, creating memorable and impactful moments. These items serve as physical reminders of the stories they represent and also as enduring symbols of the lessons they impart. Furthermore, when these products are used as incentives, they have the potential to motivate actions that contribute to positive change. By inspiring the first steps towards a better world, creativity and promotional products can act as catalysts for transformation, encouraging individuals and communities to embark on journeys towards sustainability, awareness, and collective betterment. Through the power of engaging storytelling and tangible rewards, we can encourage incremental progress that, step by step, builds a path to a more hopeful and resilient future.
At least that's how we use them!
Why choose us? We make promotional products work!
© 2018 Do Better Marketing (a division of Avatar Brand Management Inc.)