In 1990, one of the last great stands of Canada's temperate interior rainforest, located outside of Nelson, B.C., was slated for clear-cut logging. It would create a few jobs for a few years. A large part of the community turned up to block the road.
David decided to put his talents towards creating a satirical line of t-shirts and using them to raise awareness and support both a petition drive and a letter-writing campaign. He travelled across Canada more than a dozen times, visiting universities, gathering signatures and promoting a letter-writing campaign. While in a town, he would see a store and ask if they would carry his t-shirts; he would promote them to a new audience at universities, thus bringing in a new market to their stores. All they had to do was keep the petition and letter campaigns going.
After five gruelling years on the road, 180 stores nationwide carried his merchandise, and tens of thousands of petition signatures were submitted. Then Dave secured funding from Aveda to produce a video on the threatened forest. That seemed to tip the scales, and his campaign played a crucial role in establishing the West Arm Provincial Park.
The forest would be protected forever.
Then, businesses started asking Dave to create branded merchandise for them, so he did. And then came uniforms, festival t-shirts, and promotional products. The company grew rapidly, but something was missing: the kinds of results Dave had achieved with the park. We watched our customers waste money on the newest, shiniest marketing tools with little or no results. So, we introduced them to the unique, compassionate approach that helped create the park.
Soon, we delivered massive results and were recognized with seven national marketing awards. But that did not stop us from innovating to create better customer results.
Before the pandemic, we launched our SimpleLeads™ family of apps to help our customers capture better-qualified leads, reduce their event print costs by up to 100%, and save trees at every event.
During the pandemic, we created GreenShows™, our virtual and hybrid event platform dedicated to keeping people and events connected.
In 2024, we launched GreenMeets™ to connect the hives and silos of people working globally, helping our planet. We are a small but growing community that spans six continents. Already, significant connections and new projects have begun as a result of people meeting in GreenMeets. This fills our hearts!
Let's make marketing sustainable together!
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