Want better results? Do Better Marketing

Sustainable Marketing: From Grassroots to the Boardroom - The Journey of a Lifetime

 

Welcome to our Sustainable Marketing Blog, where we chart the extraordinary voyage of a movement that began with the defence of Canada's lush interior rainforests and evolved into a groundbreaking approach to business and marketing. This tale stretches from the scenic outskirts of Nelson, B.C., to the bustling corridors of national commerce, embodying the spirit of sustainability every step of the way.

In 1990, when the clear-cutting axe loomed over one of the last great stands of Canada's temperate interior rainforest, the community responded with relentless action, and from this crucible of environmental activism, a new kind of marketing was born. Leveraging his wit and creativity, David embarked on a mission armed with satirical t-shirts and an unyielding passion for preservation. It was his unique blend of advocacy through commerce that not only saved a forest but also sowed the seeds for an innovative marketing ethos.

Join us as we recount the lessons gleaned from David's relentless pursuit of change: from his grassroots campaign leading to the birth of West Arm Provincial Park to establishing a company that redefines what it means to market sustainably. Learn how a commitment to compassionate, results-driven strategies can not only foster business growth but also make a positive impact on our planet.

We invite you to explore how sustainable practices can be integrated seamlessly into marketing, yielding both accolades and awards and tangible, lasting results. Discover our journey from creating a buzz with merchandise to sparking industry-wide transformations with SimpleLeads™ apps and GreenShows™ platforms.

This blog is your front-row seat to a revolution in marketing that prizes sustainability as much as success—where every strategy is a step towards a greener future, and every story shared is a chapter in the larger narrative of environmental stewardship.

Let's embark on this journey together, learning from a lifetime of lessons that have taken us from heartfelt protests on muddy roads to strategic boardroom discussions—all while keeping our values firmly rooted in the ground we stand on.

Many people have a visceral reaction to promotional products. The debate around promotional products' effectiveness and environmental impact often generates a heated discussion. It's a valid conversation, especially in an
  The Promo Buyer Paradox: The Promo Buyer Paradox refers to the disconnect between the buyer’s preferences and those of the attendees who receive the promotional products. Buyers often select promotional
Stop Lazy Marketing; Put Your Promotional Products to Work! Marketing a business can be a challenging undertaking. Conventional marketing methods can be costly and may not yield the expected outcomes.
Despite commendable strides towards sustainability made by many of our largest conference and expo centers, there is a reluctance to address waste generation by event organizers and exhibitors. While many
Marketing strategies can go awry when the lines between wants and needs blur, leading to wasted resources, lost sales, and a disengaged audience. It's a common scenario that many marketers
Thankfully, there has been a growing emphasis on sustainability in the event industry in recent years. Venues and organizers are making significant efforts to implement eco-friendly practices and reduce their
Despite commendable strides towards sustainability made by many of our largest conference and expo centers, there is a reluctance to address waste generation by event organizers and exhibitors. While many
In recent years, hybrid conferences have become increasingly popular due to their ability to accommodate in-person and virtual attendees. However, organizing a successful hybrid conference requires careful planning and execution
Some believe virtual events were only a COVID-19 pandemic phenomenon to bridge the gap left by cancelled in-person events. However, I argue that this is just the beginning. Virtual events
Many people have a visceral reaction to promotional products. The debate around promotional products' effectiveness and environmental impact often generates a heated discussion. It's a valid conversation, especially in an
Despite commendable strides towards sustainability made by many of our largest conference and expo centers, there is a reluctance to address waste generation by event organizers and exhibitors. While many
In recent years, hybrid conferences have become increasingly popular due to their ability to accommodate in-person and virtual attendees. However, organizing a successful hybrid conference requires careful planning and execution

Select a Topic Below

Branded Merch & Swag

Virtual & Hybrid Events

Marketing & Trade Show Exhibiting

All

Sustainable Marketing & Events Blog

A lifetime of lessons from the grassroots to the boardroom

A photo of trash and industry spewing pollution with a windshield wiper that runs through the image to reveal a sustainable future. The sustainable marketing and events blog cover photo

© 2018 Do Better Marketing (a division of Avatar Brand Management Inc.)