Sustainable Marketing: From Grassroots to the Boardroom - The Journey of a Lifetime

Welcome to our Sustainable Marketing Blog, where we chart the extraordinary voyage of a movement that began with the defence of Canada's lush interior rainforests and evolved into a groundbreaking approach to business and marketing. This tale stretches from the scenic outskirts of Nelson, B.C., to the boardroom, embodying the spirit of sustainability every step of the way.

In 1990, when the clear-cutting axe loomed over one of the last great stands of Canada's temperate interior rainforest, the community responded with relentless action. From this crucible of environmental activism, a new kind of marketing was born. Leveraging his wit and creativity, David embarked on a mission armed with satirical T-shirts and an unyielding passion for preservation. It was his unique blend of advocacy through commerce that not only saved a forest but also sowed the seeds for an innovative marketing ethos.

Join us as we recount the lessons from David's relentless pursuit of change: from his grassroots campaign leading to the birth of West Arm Provincial Park to establishing a company that redefines what it means to market sustainably. Learn how a commitment to compassionate, results-driven strategies can not only foster business growth but also make a positive impact on our planet.

We invite you to explore how sustainable practices can be seamlessly integrated into marketing, yielding accolades and awards and tangible, lasting results. Discover our journey from creating a buzz with merchandise to sparking industry-wide transformations with our SimpleLeads™ apps, GreenShows™ platform and GreenMeets™ global networking events.

This blog is your front-row seat to a revolution in marketing that prizes sustainability as much as success—where every strategy is a step towards a greener future, and every story shared is a chapter in the larger narrative of environmental stewardship.

Let's embark on this journey together, learning from a lifetime of lessons that have taken us from heartfelt protests on muddy roads to strategic boardroom discussions—all while keeping our values firmly rooted in the ground we stand on.

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A lifetime of lessons from the grassroots to the boardroom

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