For us, it’s all about you and the hearts and minds you need to reach and the hands and feet you need to move. You’re someone who cares deeply about making a real impact, whether you run a small business, organize festivals, or champion a cause. Your brand is more than just a logo or product. It’s a story that needs to connect with people in a meaningful way.
You’ve probably felt frustrated by marketing that feels cold or meaningless. The swag that ends up forgotten, virtual events that don’t engage, and messages that miss the mark. You want something different. You want marketing that respects your audience, invites them in, and builds trust through honesty and hope.
Your goal is to grow your brand in a way that truly matters. Every detail, from apparel to events, should support your values and help protect the natural world. You want your story told with creativity and care, by people who understand your vision.
You’re ready to leave behind dull marketing and create moments that connect. Moments that turn casual customers into loyal community members who carry your story forward with pride. We’re here to help you make that happen.
Do you see any of your goals here?
Effective marketing needs a destination. Our first goal was to save a forest, and we did. There is now a park there.
Goals can be as lofty as changing your industry, as precise as a 10% increase in sales, or as incremental as five new qualified leads at your next trade show. What are your immediate, medium-term and long-term goals? We must have clear goals to know if we've reached them. The more specific and realistic, the better.
These are a few of our promotions that have made a difference
Reducing marketing waste involves minimizing the impact of the products you select and minimizing the time and resources spent on improper targeting or poor planning. It's essential to tackle both aspects equally.
Our apps, products, and strategies help you reduce waste in your budget and for our planet.
Our best result so far was a 6000% return on investment within six months and a couple of customers for life.
Although these are not typical results, we believe there is no better way to reach a high-value audience than with a Dimensional Advertising piece that combines strategy, potent copy, and a few well-chosen promotional products.
How can we help your small business Do Better?
The competition for skilled talent is fierce! Headhunters charge a fortune and are often a gamble.
Empathizing with the individuals you are trying to recruit has been our most powerful magic. Understanding what they need to make a life-changing decision and enabling them with the resources to make it sets our clients apart.
Paul Ruffell CEO at EBA Engineering Consultants Ltd. says:
We were headed to the UK to try to recruit talented staff and sell them on a new life in Canada. However, we were going with our competition, who were also going to try to hire these same folks. David's solution? A focused marketing effort that played to the move that our potential employees would have to make: A leather travel case packed with Canadian stuff. It was expensive!! But it left the potential employees with a massively great impression about who they were talking to - a company that was serious about moving them across an ocean that cared about quality.
Our competition brought hats.
We hired three senior staff on that trip: Our goal was one.
Your brand is your most valuable asset; sometimes, it becomes a revenue stream. When you have raving fans, your brand becomes part of how they express their personalities. Many brands then decide to create merchandise for sale.
We collaborate with numerous festivals and attractions to enhance revenue streams by selling branded merchandise.
We even won a national award for the results we created for one of our clients. Merchandise sales increased by as much as 300% in some categories.
Changing the world takes the support of others. It may be through direct action, sharing your message or funding your cause. Yet there is so much competition to reach and engage the limited pool of people who can help you make a difference.
Your message needs to stand out, be memorable and be actionable.
We are master cause builders with 30 years of making a difference in fundraising, awareness, social action, and environmental conservation.
When you need your message to stick in your audience's minds, you need to frame it in a way they will remember. Sometimes it changes their perspective; sometimes, it moves the abstract to the concrete. The better someone understands and remembers your message, the more likely they are to take action on it.
An example we like to use is when Good Growing Edmonton approached us to convey the message to citizens to conserve water by turning off their sprinklers after watering their lawns to a depth of about 1.5 cm. This is an abstract concept. Who knows how long it takes to water a lawn 1.5cm? Different sprinklers have different flow rates and radii.
So, we came up with a simple idea. We printed instructions on a 1.5" deep flying disk. When the disk was full, it was time to stop watering. The water conservation message was clear and straightforward to understand and implement. The bonus? After watering their lawns, people could play with the messenger.
Leads are not all equal, and attention does not always equate to leads.
Just because someone comes to your booth at an event does not mean they are a lead. They may just be a freebie-seeker.
Handing out shiny things at an event may draw attention, but it's unlikely to be from the right people. You want people who need your products and services, a connection to your brand, and the ability to pay what you are asking. What you wish to are qualified leads.
It takes strategy and process to ensure you attract qualified leads, rather than freebie seekers. With our SimpleLeads™ smart-funnels, you can attract leads from places you may never have considered, and they will qualify themselves before they even reach out to you. Better yet, they can help you identify which lead sources are generating the greatest number of qualified leads, allowing you to focus your marketing budget where it is most effective.
That means more time to spend in your business instead of chasing time vampire and energy suckers.
Safety awareness is paramount! Accidents can be devastating on a human level, but they also manifest in increased insurance costs and a reduced ability to win contracts.
Sometimes the simplest, most elegant solutions are the best:
Clint Weir VP of Projects at Big Country Energy Services
Says:
"One item of note that was significant to our company was a program that Dave initiated. It was an accident prevention measure that took our total recordable on-site vehicle incidents from well over a dozen to 0 in its first year. The direct repair savings exceeded $50,000, however the indirect savings due to less investigations, lost productivity and credibility with clients would far exceed $250,000. This trend brought our total recordable incident frequency (TRIF) well below industry standards which has given us an advantage over our direct peers in the challenging marketplace that is Alberta’s current oil industry. We have enjoying stable workload during these hard economic times and are seeing future opportunities still coming forward. We attribute this to better efficiencies and high productivity that programs like these create"
Part of changing our world is inspiring others to make fundamental changes in their habits and behaviour. The common mistake many make is preaching a message or using shame to change habits. It doesn't work.
The message and the program need to be easy, actionable and if possible, entertaining.
Action steps must be simple and easy to understand. They must be framed within the larger goal. Resources must enable action. Rewards and incentives are key.
We are masters at this one. From creating a national campaign that led to the establishment of a provincial park in B.C., to raising awareness about the global amphibian crisis, to the Localmotion project in Edmonton, and the Crawford Creek Regional Park project... we are making a difference in numerous ways. The best part is that we have 30+ years of experience becoming experts.
Recognizing and expressing gratitude to those who make a difference is the right thing to do. It not only keeps your team inspired. It creates a strong emotional attachment to your brand because you're doing the human thing. You are giving back and thanking those who helped in your success.
The best recognition is something that can't be bought for any price. This is what we call premiums. They are specifically created for a brand, and the only way to receive one is to earn it.
Premiums make great speaker gifts, rewards for team members, distributors and key fundraisers.
Differentiation is key to getting your key messages through the clutter and standing out in a crowded market.
Brand, strategy and framing are your most powerful tools. But beware! A brand is not just your logo or visual identity. It is not your website or your colours.
Your brand is the movie that plays in people's heads, and the feelings associated with that movie, every time they hear your name. Branding is your attempt to positively influence that movie, making it a memorable and lasting impact. .Our process was designed to uncover the essence of your brand and convey it in a way that resonates with the hearts of your audience.
After all, it is hearts that open wallets, move hands and feet to action, and open mouths to share your magic with others.
High-value individuals, from a marketing standpoint, are those who can make a significant impact on the success of your project or enterprise. They may be a new prized client, a senior staff member you are trying to recruit, or a prominent donor.
Typically, they are inundated with thousands of messages competing for their attention daily, and they have developed remarkable triage skills to determine what they need to focus on. They also have an implicit understanding of opportunity cost. They need to see immediate value. If you waste their time, you probably will not be given a second chance.
This is where well-researched Dimensional Advertising™ pieces shine. They break through the clutter, make an immediate connection, prove value and give them the next easy step to take action.
We have found them effective in recruiting, new account acquisition and fundraising.
Keeping a team motivated and on track takes an inspiring vision, incentives, rewards and recognition. The vision engages your team in something greater than themselves. Incentives and rewards keep members engaged and inspired. Recognition identifies and rewards natural talents and emerging leaders.
Incremental goal setting is key, as is empowerment, which enables individuals to have the resources they need to be successful and stay motivated.
Reminding your team of the bigger picture and WHY it matters is fundamental.
Promotional products can serve as useful daily reminders of core messages, including staying on brand, providing excellent customer service, and prioritizing safety.
Instead of simply "logoing" a thing, we transformed a simple lunch cooler into a powerful reminder with tips to stay healthy on the job. How can we help you Do Better employee orientation?
We have been involved in cause marketing for over 30 years, which has given us an in-depth understanding of its unique challenges. During this time, we have played an instrumental role in preserving two natural areas as parks, raising awareness about family violence and the amphibian extinction crisis, reducing residential water usage and single-passenger vehicle use, and many other initiatives.
Attracting investors is not as easy as clever slogans. Branding to attract investment is a distinct entity from branding for the marketplace.
Of course, core values will remain, but investors are looking for an entirely different outcome than your clients or employees.
Waiting to invest in branding until you're ready to go to market is leaving money on the table and failing to monetize the potential value of your brand.
People love our GreenShows™ and GreenMeets™ virtual and hybrid events. They are full-featured and alive!
Every event is fully hosted and supported, carbon-neutral and even plants trees.
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