The advertising industry loves to hand out pieces of glass and pat each other on the back for their brilliant creativity, but we believe all our awards are meaningless unless they are for creating results for people like you.
Objective: To maximize revenue merchandising a major music festival.
Strategy: We targeted three key demographics.
Results: Merchandise sales increased by as much as 300% in some categories.
PPPC National Marketing Award: Gold
Objective: To introduce a new branded service to a small target group of high-value prospects.
Strategy: Created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.
Results: A 6000% return on investment within six months.
PPPC National Marketing Award: Silver
Objective: To attract two senior engineers to Canada and a client's consulting firm during the height of a labour crisis.
Strategy: Created a unique Dimensional Advertising™ piece which targeted 12 individuals.
Results: Seven came to Canada for interviews. Our client hired three.
PPPC National Marketing Award: Gold ECMA National Recruitment Marketing Award
Objective: To deliver sensitive information regarding spousal abuse and the plight of women's shelters to a group of male business leaders.
Strategy: Created a unique Dimensional Advertising™ piece which was given to business leaders at an event.
Results: The promotion was so successful it was repeated in two other jurisdictions in Alberta and then used as an example to 40 other women's shelters nationwide.
PPPC National Marketing Award: Silver
Objective: To raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.
Strategy: Launched frogfriendly.ca website and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's first green brand management resource.
Results: The new vertical added six figures in sales but also started a movement- the leap towards sustainable marketing.
PPPC National Marketing Award: Canada's First Gold in Green Marketing
Objective: This pilot project aimed to reduce CO2 emissions by compelling individuals to reduce single-passenger vehicle use by 100 km in 30 days.
Strategy: The campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives, rewards, and the tools participants would need to be successful.
Results: Approximately 12% of the community participated in the 30-day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded four metric tonnes.
PPPC National Marketing Award: Second consecutive gold in green marketing
Objective: Was nothing less than to preserve an endangered forest in the interior of B.C. forever.
Strategy: Involved recruiting a nation of unlikely advocates. See our story
Results: The West Arm Provincial Park is a testament to six years of dedication. Ok, it's not a marketing award, but we think you'll agree it's so much more important than that.
Objective: To preserve significant wetlands, beaches and spawning creek as a park.
Strategy: Donated website design and hosting, copywriting, strategy, and print design for brochures.
Results: The Crawford Creek Regional Park
GreenTaps™, SimpleLeads™, and GreenShows™ are all brands of Do Better Marketing (a division of Avatar Brand Management Inc.)
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