Our approach transforms marketing into movements that build community, inspire action, and leave a lasting legacy.
Transformation:
Our business clients have exceeded recruitment goals by up to 300% while our government and non-profit partners have surpassed behaviour-change targets by up to 400%
Our platforms and apps continually make the business case for sustainability through measurable outcomes.
Transformation:
Our B2B and B2C customers have reduced print costs at events by up to 100% while generating better-segmented leads and automating follow-up, ensuring no lead falls through the cracks.
Our unique Dimensional Stories™ transform promotional products from a cost centre into revenue generators.
Transformation:
Your merchandise becomes a powerful reminder of how you made them feel, with B2B returns up to 6,000% and accident-related cost savings of up to $250,000.
Our cause-driven campaigns create real-world outcomes by empowering people as heroes in a shared story.
Transformation:
Imagine saving a 65,000-acre forest, reducing on-site accidents to zero, and having the federal government use your campaign as an example to other non-profits nationwide.
Our approach transforms marketing into movements that build community, inspire action, and leave a lasting legacy.
How it Helps You:
Our business clients have exceeded recruitment goals by up to 300% while our government and non-profit partners have surpassed behavior-change targets by up to 400%
Our platforms and apps continually make the business case for sustainability through measurable outcomes.
How it Helps You:
Our B2B and B2C customers have reduced print costs at events by up 100%, while saving trees, generating better segmented leads, and automating followup so no leads fall through the cracks.
Our unique Dimensional Stories™ transform promotional products from a cost centre into revenue generators.
How it Helps You:
Your merch becomes a powerful reminder of how you made them feel, with B2B returns up to 6000% and accident-related cost savings up to $250,000.
Our cause-driven campaigns create real-world outcomes by empowering people as heroes in a shared story.
How it Helps You:
Imagine saving a a 65,000-acre forest, reducing on-site accidents to zero, and having the federal government use your campaign as an example to other non-profits nation-wide.
Traditional marketing treats people as targets. We see them as heroes in your story.
This shift has helped us:
• Protect a 65,000-acre forest through community action
• Transform promotional products into 6000% ROI revenue streams
• Exceed ambitious targets by 300-400% across diverse goals
• Build movements that grow stronger over time, not weaker
We call it Symbiotic Marketing because everyone wins—your organization, your community, and our planet.
We see your brand as a living, breathing story co-created by the heroes who support you.
Every time someone slips on your T‑shirt, attends your event, or hears your message, they step into that story, an experience that feels personal and real.
That’s where genuine connection and magic happen!
Our Symbiotic Marketing approach has helped protect forests, reduce emissions, and build strong communities grounded in shared purpose. When you work with us, you join a movement focused on creating marketing that matters.
You’re a changemaker—a leader in a:
If you want marketing that respects both people and planet and empowers your community to lead change, you’re in the right place.
Many of our purpose ecosystems continue to grow long after their campaigns end.
We turn audiences into passionate advocates who act and stay engaged.
Success looks like:
How to begin your journey with us:
Ready to begin?
Challenge: "Our promotional products end up in landfills and drain our budget."
Our Solution: Transform merchandise into revenue generators with up to 6000% ROI
Challenge: "We can't recruit enough qualified people despite huge budgets."
Our Solution: Exceed recruitment targets by 300% through community activation
Challenge: "Our marketing feels fake and doesn't reflect our values."
Our Solution: Treat people not as targets, but empowered heroes in a shared journey. They build purpose-ecosystems that keep growing long after the campaign is over,
Challenge: "We need to prove our environmental impact to stakeholders."
Our Solution: Stop seeing sustainability as a sacrifice. See it as an opportunity to write a new story that centers your brand and customers as partners in a story of transformation with verifiable impact, such as a 400% reduction in emissions or saving a forest as a provincial park.
Challenge: How can we reduce marketing waste and stretch every dollar?
Our Solution: Cut waste with better product choices and smarter targeting, backed by event tech that tightens the funnel and reduces print costs by up to 100%.
Challenge: "How do we attract the right trade show leads and segment them effectively?"
Our Solution: Use our SimpleLeads™ app and smart funnels to attract the right visitors, qualify them early, and attribute sources precisely, allowing your team to focus on closing genuine opportunities.
Challenge: "How do we turn fundraising and awareness into measurable support?"
Our Solution: Treat your supporters as heroes. Design clear, memorable campaigns with straightforward participation paths that convert attention into tangible support for your cause and programs.
Challenge: "How can we reduce lost time incidents and lower insurance costs?
Our Solution: Deploy targeted safety communications and recognition programs that change behaviour, cut incidents dramatically, and save hundreds of thousands in costs.
Challenge: "How do we inspire social change without shaming people?"
Our Solution: It all begins by changing the way you view your audience. Empathize with their needs. Meet them where they are. View them and empower them as heroes. Invite them on a shared journey to create a new story you write together. Partners create more than targets ever will, and what they build will outlast any campaign.
West Arm Provincial Park:
Our origin story began by saving a 65,000-acre endangered forest in British Columbia, forever. It is now the West Arm Provincial Park.
City of Edmonton LocalMotion:
Engaged a community to reduce single-passenger vehicle use. Exceeded client's targets by 400%.
Alberta Council of Women’s Shelters:
Raised funds for provincial women's shelters, which led to early detection programs in businesses. The government used the strategy as an example to 40 shelters nationwide.
Avatar Brand Management:
Delivered a stunning 6000% revenue return in its first six months.
Frogfriendly.ca:
Drew national attention to the amphibian extinction crisis while creating Canada's first sustainable marketing resource almost 20 years ago.
EBA Engineering Consultants:
Exceeded our client's recruitment targets by 300%, during the height of a labour crisis, with a 25% conversion rate.
Edmonton Folk Music Festival:
We have been creating merch and increasing sales for conscious festivals for almost three decades,
boosting sales by up to 300%.
Big Country
Reduced on-site accidents to zero, resulting in hundreds of thousands of dollars saved and a very happy client.
Crawford Creek Regional Park:
Protected 160-acre wetlands and beach through story-driven engagement. It is now the Crawford Creek Regional Park.
Your vision is needed urgently.
Every delay misses chances to inspire hope, protect the planet, and grow your purpose.
Together, we’ll foster sustainable growth that energizes, not overwhelms.
Imagine communities flourishing, growing stronger with every shared story and action.
Begin now and help your community thrive.
Struggling people, divided communities, and a world under pressure are ready for your unique voice that respects their values and inspires real change.
Don’t let your marketing miss the heart any longer.
It’s time to create moments that connect deeply and build something lasting.
Ready to create marketing that is alive?
DoBetter Marketing
(a division of Avatar Brand Management Inc.)
Do Better Marketing is a purpose-driven marketing agency specializing in movements that protect people, communities and nature while delivering measurable business results. We're the creators of the Symbiotic Marketing methodology, GreenShows™ Virtual & Hybrid Events, GreenMeets™ Global Networking for Sustainability Heroes, and GreenChats™ — the AI Marketing Mentor trained with planetary limits.
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