Reducing marketing waste involves minimizing the impact of the products you select and minimizing the time and resources spent on improper targeting or poor planning. It's essential to tackle both aspects equally.
Objective: to introduce a new branded service to a small target group of high-value prospects.
Strategy: created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.
Results: a 6000% return on investment within six months.
How can we help your small business Do Better?
We hired three senior staff on that trip: Our goal was one.
We even won a national award for the results we created for one.
Merchandise sales increased by as much as 300% in some categories.
Objective: to deliver sensitive information regarding spousal abuse and the plight of women’s shelters to a group of male business leaders.
Strategy: create a unique Dimensional Advertising™ piece that was given to business leaders at an event.
Results: the promotion was so successful it was repeated in two other jurisdictions in Alberta and then used as an example to 40 different women’s shelters nationwide.
So, we came up with a simple idea. We printed instructions on a 1.5" deep flying disk. When the disk was full, it was time to stop watering. The water conservation message was easy to understand and easy to implement. The bonus? After watering their lawns, people could play with the messenger.
That means more time to spend in your business instead of chasing time vampires and energy suckers.
We are masters at this one. From creating a national campaign that resulted in a provincial park in B.C. to raising the profile of the global amphibian crisis to Edmonton's Localmotion project and the Crawford Creek Regional Park project... we are all over making a difference. The best part is that we have 30+ year's experience becoming experts.
Premiums make great speaker gifts, rewards for team members, distributors and key fundraisers.
After all, hearts open wallets, move hands and feet to action, and open mouths to share your magic with others.
Promotional products can become useful daily reminders of core messages, including staying on brand, customer service, and safety.
Instead of simply "logoing" a thing, we transformed a simple lunch cooler into a powerful reminder with tips to stay healthy on the job.
How can we help you Do Better employee orientation?
Our biggest win to date:
Objective: was nothing less than to preserve an endangered forest in the interior of B.C. forever.
Strategy: Involved recruiting a nation of unlikely advocates. See our story
Results: The West Arm Provincial Park stands a testament to six years of dedication.