{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is Marketing Triage™?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing Triage™ is a diagnostic process that reveals which specific system failure is preventing an organization from converting attention into commitment. Unlike a marketing audit -- which evaluates whether tactics were executed well -- Marketing Triage™ diagnoses why the systems connecting attention to outcomes are missing, misaligned, or broken. It is created by Dave Betke and is the first step in the Do Better Marketing engagement process." } }, { "@type": "Question", "name": "What is a Purpose-Ecosystem™?", "acceptedAnswer": { "@type": "Answer", "text": "A Purpose-Ecosystem™ is a commitment system designed around a single organizational goal, where both sides benefit or the system fails. Unlike a marketing campaign, which has a start and end date, a Purpose-Ecosystem is designed to self-sustain -- taking on a life of its own and continuing long after the original campaign or Dave's involvement ends. The West Arm Provincial Park protection campaign, still functioning 35 years later, is one example." } }, { "@type": "Question", "name": "What are the three types of system failure?", "acceptedAnswer": { "@type": "Answer", "text": "The three types are: Missing Bridge -- no system exists to move people from attention to commitment; Misaligned Bridge -- the wrong system is in place, typically B2C funnel logic applied to high-trust environments like recruitment, fundraising, or community engagement; and Broken Bridge -- a system exists but fails at a specific point, such as a follow-up that never happens or a moment where someone is ready to commit and finds nothing waiting for them." } }, { "@type": "Question", "name": "What is the Symbiotic Systems™ Methodology?", "acceptedAnswer": { "@type": "Answer", "text": "The Symbiotic Systems™ Methodology is the foundational framework developed by Dave Betke over 35 years, based on a principle observed in nature: both sides benefit or the system fails. It underlies Marketing Triage™, Purpose-Ecosystem Design, and the R.E.A.C.T. model. It treats people as heroes rather than targets, and designs systems where commitment is earned through empowerment rather than extracted through manipulation." } }, { "@type": "Question", "name": "What is the R.E.A.C.T. model?", "acceptedAnswer": { "@type": "Answer", "text": "R.E.A.C.T. is a framework for driving social and environmental action developed by Dave Betke over 30 years. The five elements are: Relatable -- making abstract issues concrete and personal; Empowering -- showing that change is possible and the audience can create it; Aspirational -- painting a vivid picture of what becomes possible if action is taken together; Clear path to action -- removing friction and specifying exactly what to do next; and Transformational -- creating a self-reinforcing cycle of action, recognition, and motivation that sustains itself." } }, { "@type": "Question", "name": "How is Marketing Triage™ different from a marketing audit?", "acceptedAnswer": { "@type": "Answer", "text": "A marketing audit evaluates whether tactics were executed well -- whether the campaign performed, whether the messaging landed, whether the channel was right. Marketing Triage™ diagnoses something earlier and more fundamental: whether the systems that should turn attention into commitment exist at all, and if they do, whether they are aligned to how people actually decide to commit in high-trust environments. A marketing audit grades the tactics. Marketing Triage™ questions whether the right system was in place before any tactic was produced." } }, { "@type": "Question", "name": "How long does Marketing Triage™ take?", "acceptedAnswer": { "@type": "Answer", "text": "The written diagnosis, one-page roadmap, and one testable experiment are delivered within seven business days of the initial diagnostic conversation. The diagnostic itself involves a 60 to 90 minute conversation with organizational leadership and brief conversations with two to three key stakeholders." } }, { "@type": "Question", "name": "Why can't I delegate Marketing Triage™ to my marketing team?", "acceptedAnswer": { "@type": "Answer", "text": "The dysfunctions Marketing Triage™ reveals are almost always created by incentive structures, department silos, and budget processes controlled by leadership. Marketing teams are structurally incentivized to defend the current system -- they are measured on attention metrics, not commitment outcomes. Delegating the diagnosis to the team perpetuating the dysfunction produces a report that defends the status quo. Marketing Triage™ requires the direct involvement of the CEO or Executive Director to be actionable." } }, { "@type": "Question", "name": "What does Marketing Triage™ cost?", "acceptedAnswer": { "@type": "Answer", "text": "Investment is between $3,500 and $5,000 depending on organizational complexity and the number of touchpoints examined. Most clients discover the investment pays for itself within 30 to 90 days through waste elimination and risk reduction alone." } }, { "@type": "Question", "name": "Why does Marketing Triage™ cost money instead of being a free consultation?", "acceptedAnswer": { "@type": "Answer", "text": "A free consultation produces general observations. Marketing Triage™ produces a written diagnosis of your specific system failures, a one-page prioritized roadmap, and one testable experiment with a 30 to 90 day timeline. That requires preparation, research into your existing materials and campaigns, structured diagnostic conversations, and documented findings. The investment ensures both parties are committed to producing something actionable rather than having a general conversation about marketing." } }, { "@type": "Question", "name": "What happens after Marketing Triage™?", "acceptedAnswer": { "@type": "Answer", "text": "There are two paths. The first is DIY implementation -- you take the one-page roadmap and implement the identified fixes internally. Most organizations see measurable improvement within 30 to 90 days. The second is Purpose-Ecosystem Design -- a collaborative process where Dave designs the commitment systems that close the gap identified in Triage. There is no obligation to proceed beyond the Triage diagnosis." } }, { "@type": "Question", "name": "Do I have to commit to Purpose-Ecosystem Design after Triage?", "acceptedAnswer": { "@type": "Answer", "text": "No. Marketing Triage™ is a standalone service. The diagnosis and roadmap belong to you. What you do with them is entirely your decision. Purpose-Ecosystem Design is discussed only if the diagnostic reveals an opportunity that warrants it and you choose to pursue it." } }, { "@type": "Question", "name": "What is the opportunity cost of not doing Marketing Triage™?", "acceptedAnswer": { "@type": "Answer", "text": "Organizations in Active Risk territory -- where systems are misaligned or broken -- compound waste quarterly. Budget waste, environmental waste from materials produced for attention that never becomes commitment, and reputational damage from touchpoints that write the wrong script about your brand all accumulate without intervention. The longer the dysfunction goes unnamed, the more expensi

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