Your Wins/ Our Awards


 
Edmonton Folk Music Festival

  


Objective:


To maximize revenue merchandising a major music festival.


Strategy:


Involved targeting three key demographics. 


Results:


Merchandise sales increase by as much as 300% in some categories.


PPPC National Marketing Award: Gold



 
Avatar Brand Management Inc.



Objective:


To introduce a new branded service to a small target group of high value prospects.


Strategy:


We created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.


Results:


A 6000% return on investment within 6 months.


PPPC National Marketing Award: Silver

 
 


EBA Engineering Consultants Ltd.



Objective:


To attract two senior engineers to Canada and to client’s consulting firm during the height of a labour crisis.


Strategy:


We created a unique Dimensional Advertising™ piece which targeted 12 individuals.


Results:

Seven Came to Canada for interviews.  Our client hired three.


PPPC National Marketing Award: Gold

ECMA National Recruitment Marketing Award

"Canada's Beauty Seals The Deal"; National Post
"A Target Of Twelve"; Venture Magazine


 


Alberta Council of
Women's Shelters



Objective:


To deliver sensitive information about spousal abuse, and the plight of women’s shelters to a group of male business leaders.


Strategy:


We created a unique Dimensional Advertising™ piece which was distributed at an event.


Results:


The promotion was so successful it was repeated in two other jurisdictions in Alberta, and then used as an example to 40 other women’s shelters nation-wide.


PPPC National Marketing Award: Silver


  

Frog Friendly Consulting / Amphibian Ark



Objective:


To raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.

Strategy:

Launched frog friendly.ca web site and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's First Green Brand Management Resource


Results:

The new vertical added six figures in sales but also started a movement- The Leap Towards Sustainable Marketing. 


PPPC National Marketing Award: Canada’s First Gold in Green Marketing




  

The City of Edmonton



Objective:


The goal of this pilot project was to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.

Strategy:

The campaign involved two phases.  The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives. rewards and the tools participants would need to be successful.

Results:

Approximately 12% of the community participated for the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded 4 metric tonnes.


PPPC National Marketing Award: Canada’s Second Consecutive Gold in Green Marketing

 



 

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