Feature Video

Our Story Began Here

Our Story 
It all began here

In 1990 one of last great stands of Canada’s temperate interior rainforest, outside of Nelson B.C., was slated to be clear-cut logged. It would create a few jobs for a few years. A large part of the community turned up to block the road. 

David decided to put his talents instead towards creating a satirical line of t-shirts and using them to raise awareness and support both a petition drive and letter  writing campaign. He travelled across Canada more than a dozen times visiting universities, gathering signatures and promoting a letter writing campaign. While in a town he would go to a store and tell them if they would carry his t shirts, he would promote them to a new audience at the universities, thus bringing in a new market to their stores.  All they had to do was keep the petition and letter campaigns going. 

After a few years 180 stores nation-wide were carrying his merchandise. He then secured funding from Aveda to produce a video on the threatened forest. The scales were tipped and his campaign was instrumental in establishing the West Arm Provincial Park. 

The forest is now protected forever.

As he returned from 7 years on the road, businesses started asking him to create merchandise for them so he did. And then came uniforms, festival t-shirts and promotional products. The business quickly reached multiple 6 figures but he wasn’t seeing the results he had created on the road. He was watching customers waste money on the newest marketing shiny things with little or no results. So, he introduced them to his unique compassionate approach that helped create the park. 

Soon he was delivering massive results to his customers. Seven national  marketing awards and millions in results has led him here.... to share with you, who are giving back, the compassionate approach that will make a difference in  your business.