Feature Video

Our Story Began Here


Our Story

In 1990 one of last great stands of Canada’s temperate interior rainforest, outside of Nelson B.C., was slated to be clear-cut logged. It would create a few jobs for a few years. A large part of the community turned up to block the road. 

David decided to put his talents instead towards creating a satirical line of t shirts and using them to raise awareness and support both a petition drive and letter writing campaign.

He travelled across Canada more than a dozen times visiting universities, gathering signatures and promoting a letter writing campaign. While in a town he would go to a store and tell them if they would carry his t shirts, he would promote them to a new audience at the universities, thus bringing in a new audience to their stores.  All they had to do was keep the petition and letter campaigns going. 

He ended up with 180 stores carrying his merchandise, and secured funding from Aveda to produce a video on the threatened forest. The scales were tipped and his campaign was instrumental in establishing The West Arm Provincial Park. The forest is now protected forever.

As he returned from 7 years on the road, businesses started asking him to create merchandise for them so he did. And then came uniforms and promotional products. The business quickly reached multiple 6 figures but he wasn’t seeing the results he had created on the road. He was watching customers waste money on the newest marketing shiny things with little or no results.

So, he introduced them to his process. Soon he was delivering massive results to his customers. Seven national marketing awards and millions in results has led him here.... to share with you, who are giving back, the process that will make a difference in your business.