Your Wins/ Our Awards
Edmonton Folk Music Festival
Objective:
To maximize revenue merchandising a major music festival.
Strategy:
Involved targeting three key demographics.
Results:
Merchandise sales increase by as much as 300% in some categories.
PPPC National Marketing Award: Gold
Avatar Brand Management Inc.
Objective:
To introduce a new branded service to a small target group of high value prospects.
Strategy:
We created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.
Results:
A 6000% return on investment within 6 months.
PPPC National Marketing Award: Silver
EBA Engineering Consultants Ltd.
Objective:
To attract two senior engineers to Canada and to client’s consulting firm during the height of a labour crisis.
Strategy:
We created a unique Dimensional Advertising™ piece which targeted 12 individuals.
Results:
Seven Came to Canada for interviews. Our client hired three.
PPPC National Marketing Award: Gold
ECMA National Recruitment Marketing Award
"Canada's Beauty Seals The Deal"; National Post
"A Target Of Twelve"; Venture Magazine
Alberta Council of Women's Shelters
Objective:
To deliver sensitive information about spousal abuse, and the plight of women’s shelters to a group of male business leaders.
Strategy:
We created a unique Dimensional Advertising™ piece which was distributed at an event.
Results:
The promotion was so successful it was repeated in two other jurisdictions in Alberta, and then used as an example to 40 other women’s shelters nation-wide.
PPPC National Marketing Award: Silver
Frog Friendly Consulting / Amphibian Ark
Objective:
To raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.
Strategy:
Launched frog friendly.ca web site and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's First Green Brand Management Resource
Results:
The new vertical added six figures in sales but also started a movement- The Leap Towards Sustainable Marketing.
PPPC National Marketing Award: Canada’s First Gold in Green Marketing
The City of Edmonton
Objective:
The goal of this pilot project was to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.
Strategy:
The campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives. rewards and the tools participants would need to be successful.
Results:
Approximately 12% of the community participated for the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded 4 metric tonnes.
PPPC National Marketing Award: Canada’s Second Consecutive Gold in Green Marketing
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