Awards - Do Better Marketing

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Your Wins, Our Awards

The advertising industry loves to hand out pieces of glass and pat each other on the back for their brilliant creativity but we believe all our awards are meaningless unless they are for creating results for people like you.

Objective:

to maximize revenue, merchandising a major music festival.

Strategy:

involved targeting three key demographics.

Results:

merchandise sales increase by as much as 300% in some categories.

PPPC National Marketing Award: Gold

Objective:
to introduce a new branded service to a small target group of high value prospects.

Strategy:
created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.

Results:
a 6000% return on investment within 6 months.

PPPC National Marketing Award: Silver

Objective:
to attract two senior engineers to Canada and to client’s consulting firm during the height of a labour crisis.

Strategy:
created a unique Dimensional Advertising™ piece which targeted 12 individuals.

Results:
seven came to Canada for interviews. Our client hired three.

PPPC National Marketing Award: Gold
ECMA National Recruitment Marketing Award

National Post: "Canada's Beauty Seals The Deal"
Alberta Venture Magazine: "A Target Of Twelve";

Objective:
to deliver sensitive information regarding spousal abuse, and the plight of women’s shelters to a group of male business leaders.

Strategy:
created a unique Dimensional Advertising™ piece which was distributed at an event.

Results:
the promotion was so successful it was repeated in two other jurisdictions in Alberta, and then used as an example to 40 other women’s shelters nation-wide.

PPPC National Marketing Award: Silver

Objective:
to raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.

Strategy:
launched frog friendly.ca web site and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's first green
brand management resource.

Results:
the new vertical added six figures in sales but also started a movement- the leap
towards sustainable marketing.

PPPC National Marketing Award: Canada’s First Gold in Green Marketing

Objective:
the goal of this pilot project was to reduce CO2 emissions by compelling
individuals to reduce single passenger vehicle use by 100 km in 30 days.

Strategy:
the campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives. rewards and the tools participants would need to be successful.

Results:
approximately 12% of the community participated for the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded 4 metric tonnes.

PPPC National Marketing Award: Second consecutive gold in green marketing