Do Better Marketing by Jim Holbrook

Totally focused on your product/service (rather than ads, communications, media etc)….

- Brand & Product Development

- Brand Expansion

- Brand Renewal/Refreshment

- Product Innovation

- Product Conceptualization and Planning

- Product Design Solutions

- Product Development for Retail, alternatives to Retail

- Product Development for Sourcing Alternatives

- Merchandise, Merchandising and Marketing Support – all connected together

Agency says “Here’s your product, and here’s what else we can do with it”  Rather than, “here’s your product, and here’s some clever stuff we can say about it”

What can we do with it?  Now that’s a powerful question!