two great quotes – so hard to apply….
“Simplicity is the ultimate sophistication” – Leanardo da Vinci
“When forced to work within a strict framework the imagination is taxed to the utmost- and will produce its richest ideas. Given total freedom the work is likely to sprawl” – T.S. Eliot
I’m not sure about the marketing resumes of da Vinci and Eliot… were either of them brand managers of a Fortune 500 CPG brand with a big budget and Walmart distribution?
But anyway, I love the idea of a simple idea as the output of the strictist of constraints! That’s what marketing is all about! Especially these days….