trends in shopper marketing
here’s the way I see shopper marketing going – most are pretty obvious….
1.Three-way arms race: marketers, retailers, shoppers
2.Shoptimizing: money & time
3.Metering: visibility into and active mgmt of spending
4.Palm power: tech-enabled shoppers
5.More competition: brands, imports, formats, services, private label
6.Transparency: price = value (Progressive)
7.Ethonomics: people know how ‘good’ you are
8.Zappos-ization: service = product
9.The new ‘search’ is ‘find’: savvy marketers know where I am
10.Rising expectations: authenticity, availability, transparency
More here: http://www.slideshare.net/jimholbrook/shopper-marketing-3324132
Make sense? what are you seeing?