the color(s) of money
It struck me today that Fidelity’s ads (print, tv, collateral, online) all use that green line, the one that paves the way to a secure retirement (but not to a tasty cheeseburger, as pointed out in one of the ads). Green is good; I get that.
But then I ran across Prudential’s Retirement Red Zone. Here’s what they say: ”Have all the ups and downs of the financial markets hurt your retirement security? Now there’s a way to help increase your income for retirement, protect it, and guarantee that it lasts a lifetime. Guarantees are especially important during The Retirement Red Zone®-the critical years before and after you retire.”
Sounds good – green is good, but red is hot! Got me to thinking bout ING, with the orange ball…. and the Orange Cafe, which I have passed many times strolling around NYC (is it still there, by the way?)
So, now I am confused – what IS the color of money??? (How about gold?)