… no, I am not pitching Guitar Hero or any of the other cool games made by Activision. But it’s a great name, and I am enamored with the idea of blending Vision and Activation. (I tried Visivation, but that’s just stupid-sounding.)
How do some companies get it right- finding the proper mix of Vision (direction) [...]
I saw a commercial pod this weekend (no, I dont have Tivo – – I believe in supporting the television programming via watching endless inane ads – – maybe Alec Baldwin is an alien working for hulu after all) – and there were three ads back to back with very virtuous messages.
The first was for [...]
Is there such a thing as bad marketing for good products, or good marketing for bad products?
How about Pepsi’s new marketing campaign, which has received lots of media attention and pundit criticism.
I drink Diet Pepsi, but not because it gives me hope.
I love the Smart Car. Even with gas prices currently at a 10 [...]
Wandering around the Nasher Sculpture Center in Dallas this weekend, I happened to spot two pieces of art that pretty much sum up how some marketers view their audience.
The first is a sculpture by George Segal (special exhibition of his work- very cool), called Liquor Store. It just struck me that, while the man on [...]
I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations. For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment. It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]
Are you debating inside your head whether marketing is an art or a science? The answer is now clear. I clipped the above logo field from a recent marketing conference flyer. Now, even though I’ve been a marketer for over 25 years, there are a whole bunch of these companies I dont recognize (do you?). [...]