I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations. For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment. It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]
My real interest lies in how to operationalize marketing. This is a semi-fancy way of how to do marketing better. (And, full disclosure, I am more of a student at this than a teacher.)
In fact, my pursuit often seems Quixote-esque, as different companies do marketing so differently that it’s hard to draw any meaningful and [...]
I have two teenagers (daughters) and one 21 year-old (son). Does that qualify me for a bailout? Ok, really, the thing I say to them most often, like a broken record – by the way, what’s the gen y version of ‘broken record’? – is “make good choices”.
Three Words
I think this is really really good [...]
‘Communications’ is a funny thing.
But before I get there, I really want to talk about what I think is the absolute fundamental key to business success, and that’s ‘alignment’. If everyone knows the corporate goals, and is aimed at helping to achieve them in a meaningful and tangible way with all that [...]