Do Better Marketing by Jim Holbrook

… no, I am not pitching Guitar Hero or any of the other cool games made by Activision.  But it’s a great name, and I am enamored with the idea of blending Vision and Activation.  (I tried Visivation, but that’s just stupid-sounding.)
How do some companies get it right- finding the proper mix of Vision (direction) [...]

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I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations.  For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment.  It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]

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