Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
Yesterday at the annual Promotional Marketers Association conference, a very fun facilitator group called On Your Feet led the 250 attendees in a warm-up exercise – – each person in the audience wrote down what he/she is doing to survive in the recession. Then, each person talked to another person at random and they picked [...]
This is a weird one – – I stayed at a Marriott in Pleasanton CA a few weeks ago (that’s not the weird part), and received a follow-up email survey request. I always try to honor these kinds of requests, which may be slightly weird. But anyway, I went through the whole survey, and answered [...]
Some things have real value – do you ever look at random objects and just know intuitively that they are valuable, or priceless, or worthless? Here are a few random objects, selected randomly….
Decide whether you think these items are worth anything….
First is the new milk now being sold in Sams Clubs. The milk is the [...]
Wandering around the Nasher Sculpture Center in Dallas this weekend, I happened to spot two pieces of art that pretty much sum up how some marketers view their audience.
The first is a sculpture by George Segal (special exhibition of his work- very cool), called Liquor Store. It just struck me that, while the man on [...]
I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations. For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment. It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]
Are you debating inside your head whether marketing is an art or a science? The answer is now clear. I clipped the above logo field from a recent marketing conference flyer. Now, even though I’ve been a marketer for over 25 years, there are a whole bunch of these companies I dont recognize (do you?). [...]
