Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
I am excited and a little intimidated by my nightstand….
- Godin’s Linchpin: ok, I read it, very inspiring… typical Seth… I read is blog every day and have his app on my iphone
- Brogan’s Trust Agents
- Gretchen Rubin’s The Happiness Project – I’m an avid reader of her newsletter
- Dan Pink’s Drive has come highly [...]
I am NOT bashing Tiger Woods here (Elin already did that!), though I do feel like he breached the contract we had – he gave me inspiration and I gave him my time, attention and money.
Anyway, here’s my question: if you are a big-budget advertiser like Accenture, how much more value do you derive from [...]
here’s the way I see shopper marketing going – most are pretty obvious….
1.Three-way arms race: marketers, retailers, shoppers
2.Shoptimizing: money & time
3.Metering: visibility into and active mgmt of spending
4.Palm power: tech-enabled shoppers
5.More competition: brands, imports, formats, services, private label
6.Transparency: price = value (Progressive)
7.Ethonomics: people know how ‘good’ you are
8.Zappos-ization: service = product
9.The new ‘search’ is ‘find’: [...]
Bob Liodice, the articulate leader of the ANA, recently wrote an article for Ad Age’s CMO Strategy section - – A Look Back at 10 Ideas That Changed The Marketing World… http://adage.com/cmostrategy/article?article_id=142090….
Some of his selections are better than others, of course. But that’s not the point. It got me thinking about the big ideas I’ve [...]
“Simplicity is the ultimate sophistication” – Leanardo da Vinci
“When forced to work within a strict framework the imagination is taxed to the utmost- and will produce its richest ideas. Given total freedom the work is likely to sprawl” – T.S. Eliot
I’m not sure about the marketing resumes of da Vinci and Eliot… were either of [...]
Do you think there’s a ’standard’ checklist or recipe of the ingredients that are ‘must haves’ to end up with great marketing? I’ve been keeping a list of what I think constitutes great marketing inputs… see if they make sense, and if you have others!
- true understanding of the target audience, and deep insights about [...]
