Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
Just two questions for you – are you coasting or are you running?
My favorite HR guru just told me he thinks most execs think they’re running but they’re really coasting. They may be working hard, but not learning or growing… back in the day at P&G, we called this “moving the business around”.
Stephen Covey tells [...]
The Top 10 Reasons Why Integrated Marketing Doesn’t Work:
1. marketers and agencies approach marketing as campaigns to be executed, rather than operations to be run (sort of like pumping the gas pedal)
2. marketing has become marcom – tactical and low impact; more about cranking out the work than making it make sense (no time to [...]
Who is David Breashears? He has climbed Mt Everest five times. Mt. Everest is the tallest peak in the world at 29,000 feet above sea level. He is a definite stud, and has done stuff I will never do, and could never do. He filmed the IMAX film on climbing Mt Everest and has written [...]
I just read a quote in the WSJ by a company CEO: “We are moving full speed ahead with our go-forward business strategy. There is no doubt we still have a long way to go, and it will be a bumpy road.”
This makes me wonder:
- would it be better to not go full speed’?
- what [...]
I recently had a drink with a big company CEO, a guy who has been very successful and knows his way around marketing, the service profession, and the psychology of all kinds of people in industry.
He offered the following advice, as he called it the secret to his success, which he said took a long [...]
I always like the paradox in things….
Is success more about perseverance (‘if at first you don’t succeed…’), or about opportunity (‘an idea whose time has come…’)?
Look at James Cameron’s move Avatar – supposedly fifteen years in development, because Cameron’s vision was ahead of technological capabilities… until now. He persevered.
Then, Malcolm Gladwell, in his book The [...]
