marketing’s “would you rather?” game:
With your marketing budget, would you rather:
- put it all behind marketing your product/service… or try to fit into your customer’s lifestyle?
- build traffic/trial… or build brand equity/awareness/attractiveness?
- be totally focused on one or two things… or have a wide and broad set of activities?
- take the conventional approach (FSI’s, :15’s etc)… or take an unconventional approach (buzz, social media, youtube videos)?
- work as locally as possible… or try to be efficient and as one-sized as possible?
- plan the work and work the plan… or be opportunistic?
There are many choices when running a marketing effort. Do you know the choices you’re making? And, importantly, how do you know you’re making the right choices?