lets ride indeed!
I’m hoping you can read this Harley Davidson anthem print ad… it says:
“We dont do fear. Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions. We’ve watched a thousand hand-wringing pundits disappear in our rear-view mirror. But every time, this country has come out stronger than before. Because chrome and asphalt put distance between you and whatever the world can throw at you. Freedom and wind outlast hard times, and the rumble of an engine drowns out all the spin on the evening news. If 105 years have proved one thing, it’s that fear sucks and it doesn’t last long. So screw it, let’s ride.”
Now, you may choose different adjectives, but this is a great piece, compelling, forward thinking, well-branded for Harley (but way beyond Harley)…. It makes me want to thumb my nose at the over-engineered credit crisis and go buy a motorcycle. Wonder if I qualify for a loan?
Nice job Harley!