With a nod to Darren Stevens (Dick York), here’s what I believe about great agency account service leadership:
First, the account director must truly love marketing and promotions. He/she must be a student of our industry and should be considered an ‘expert’. The AD must demonstrate his/her passion for the business daily. Love of what we [...]
I am excited and a little intimidated by my nightstand….
- Godin’s Linchpin: ok, I read it, very inspiring… typical Seth… I read is blog every day and have his app on my iphone
- Brogan’s Trust Agents
- Gretchen Rubin’s The Happiness Project – I’m an avid reader of her newsletter
- Dan Pink’s Drive has come highly [...]
… no, I am not pitching Guitar Hero or any of the other cool games made by Activision. But it’s a great name, and I am enamored with the idea of blending Vision and Activation. (I tried Visivation, but that’s just stupid-sounding.)
How do some companies get it right- finding the proper mix of Vision (direction) [...]
Just a quick, one-question, pop quiz.
What are retailers for?
a) to sell products, or
b) to satisfy demand
Do retailers get rid of inventory, or do they serve the needs of shoppers who come in looking for product(s)? Push supply or fill demand?
The fastest growing marketing practice right now isnt SEO or ecommerce, it’s ’shopper marketing’. Shopper marketing [...]