Archive | Better Resources

05 March 2010 ~ 2 Comments

evelyn wood- help!

I am excited and a little intimidated by my nightstand….
- Godin’s Linchpin: ok, I read it, very inspiring… typical Seth… I read is blog every day and have his app on my iphone
- Brogan’s Trust Agents
- Gretchen Rubin’s The Happiness Project – I’m an avid reader of her newsletter
- Dan Pink’s Drive has come highly [...]

Continue Reading

26 April 2009 ~ Comments Off

VISION + ACTIVATION!

… no, I am not pitching Guitar Hero or any of the other cool games made by Activision.  But it’s a great name, and I am enamored with the idea of blending Vision and Activation.  (I tried Visivation, but that’s just stupid-sounding.)
How do some companies get it right- finding the proper mix of Vision (direction) [...]

Continue Reading

08 February 2009 ~ Comments Off

what’s retail for?

Just a quick, one-question, pop quiz.
What are retailers for?
a) to sell products, or
b) to satisfy demand
Do retailers get rid of inventory, or do they serve the needs of shoppers who come in looking for product(s)?  Push supply or fill demand?
The fastest growing marketing practice right now isnt SEO or ecommerce, it’s ’shopper marketing’.  Shopper marketing [...]

Continue Reading