I went back to school, and learned something about ‘marketing’.
I went to my daughter’s school last evening in one of those meet-the-teachers sessions; she’s a high school junior.
Her US history teacher said that history was being taught differently this year. In the good old days, we started with Columbus in 1492 and ended with Gerald [...]
Wonder which of these is more powerful – choice or chance? I mean, I have the choice to go to Vegas, let’s say, but what are my chances of winning? I don’t control the chance, but I control my choice.
I have the choice to increase or decrease my brand’s marketing efforts, but what are the [...]
Just two questions for you – are you coasting or are you running?
My favorite HR guru just told me he thinks most execs think they’re running but they’re really coasting. They may be working hard, but not learning or growing… back in the day at P&G, we called this “moving the business around”.
Stephen Covey tells [...]
The Top 10 Reasons Why Integrated Marketing Doesn’t Work:
1. marketers and agencies approach marketing as campaigns to be executed, rather than operations to be run (sort of like pumping the gas pedal)
2. marketing has become marcom – tactical and low impact; more about cranking out the work than making it make sense (no time to [...]
Who is David Breashears? He has climbed Mt Everest five times. Mt. Everest is the tallest peak in the world at 29,000 feet above sea level. He is a definite stud, and has done stuff I will never do, and could never do. He filmed the IMAX film on climbing Mt Everest and has written [...]
In business, we chase all kinds of things:
- a higher share price
- more profits
- the latest trend
- the newest technology
- the freshest management fad
- the budget
- new employees
- details… always chasing down the details, the loose ends, the missing facts
- competition
These are all worthy objects of our attention as managers. But, of course, they’re not [...]