Is there such a thing as bad marketing for good products, or good marketing for bad products?
How about Pepsi’s new marketing campaign, which has received lots of media attention and pundit criticism.
I drink Diet Pepsi, but not because it gives me hope.
I love the Smart Car. Even with gas prices currently at a 10 [...]
Yesterday at the annual Promotional Marketers Association conference, a very fun facilitator group called On Your Feet led the 250 attendees in a warm-up exercise – – each person in the audience wrote down what he/she is doing to survive in the recession. Then, each person talked to another person at random and they picked [...]
This is a weird one – – I stayed at a Marriott in Pleasanton CA a few weeks ago (that’s not the weird part), and received a follow-up email survey request. I always try to honor these kinds of requests, which may be slightly weird. But anyway, I went through the whole survey, and answered [...]
Some things have real value – do you ever look at random objects and just know intuitively that they are valuable, or priceless, or worthless? Here are a few random objects, selected randomly….
Decide whether you think these items are worth anything….
First is the new milk now being sold in Sams Clubs. The milk is the [...]
Wandering around the Nasher Sculpture Center in Dallas this weekend, I happened to spot two pieces of art that pretty much sum up how some marketers view their audience.
The first is a sculpture by George Segal (special exhibition of his work- very cool), called Liquor Store. It just struck me that, while the man on [...]
I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations. For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment. It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]