Like the little kid’s question about babies, I often wonder where certain brands’ marketing comes from. Some marketing comes straight from the excel spreadsheet (discounts, coupons, price-offs, limited time onlys etc).
Some marketing comes from the brain – well thought out, clever, strategic.
Some comes from the heart or gut – full of passion, full of [...]
I hereby nominate Nicorette’s “makes quitting suck less” marketing campaign the absolute worst of the worst in 2009… give me a break… a suck-o-meter? Is this what giving up smoking is supposed to be like – sucks? That’s the insight? Come on!
You call it social media, and I call it personal media.
Sometimes the simplest ideas catch my eye. I was out with my daughter shopping for stuff for her dorm room, and I saw this clever device. It’s a bottle stopper and a candle holder all in one. What a really simple idea, and insightful.
On these warm summer nights, [...]
Yeah, no, that’s not a picture of me…. (thank you Google Images)
I left home this morning without my iPhone. This is the first time since August 2005 that I have been without mobile connectivity, seriously. I don’t really know what happened, how I could have had such a mental lapse. I recognized my mistake [...]
This is not exactly a book report. My 21 year-old son was recently assaulted and is suffering from head trauma (showing miraculous signs of recovery), and along the way a friend gave me Jill Bolte Taylor’s book, My Stroke of Insight. (http://www.amazon.com/My-Stroke-Insight-Scientists-Personal/dp/0452295548/ref=sr_1_1?ie=UTF8&s=books&qid=1245162989&sr=8-1)
Well, ok but what does this have to do with doing better [...]