Bob Liodice, the articulate leader of the ANA, recently wrote an article for Ad Age’s CMO Strategy section - – A Look Back at 10 Ideas That Changed The Marketing World… http://adage.com/cmostrategy/article?article_id=142090….
Some of his selections are better than others, of course. But that’s not the point. It got me thinking about the big ideas I’ve [...]
“Simplicity is the ultimate sophistication” – Leanardo da Vinci
“When forced to work within a strict framework the imagination is taxed to the utmost- and will produce its richest ideas. Given total freedom the work is likely to sprawl” – T.S. Eliot
I’m not sure about the marketing resumes of da Vinci and Eliot… were either of [...]
With your marketing budget, would you rather:
- put it all behind marketing your product/service… or try to fit into your customer’s lifestyle?
- build traffic/trial… or build brand equity/awareness/attractiveness?
- be totally focused on one or two things… or have a wide and broad set of activities?
- take the conventional approach (FSI’s, :15’s etc)… or take an [...]
For 2010, I have sworn off french fries (so far so good), swearing (um, need some help here), artificial sweetener (using raw sugar instead), and… carbonated soft drinks. Or, ’sparkling non-alcoholic beverages’, as Coca Cola now calls them.
I’m reconsidering my no-pop resolution though, because both Coke and Pepsi are trying to make the world and [...]
It struck me today that Fidelity’s ads (print, tv, collateral, online) all use that green line, the one that paves the way to a secure retirement (but not to a tasty cheeseburger, as pointed out in one of the ads). Green is good; I get that.
But then I ran across Prudential’s Retirement Red Zone. Here’s [...]
Right after I posted my earlier post, I received a call from a friend who was chuckling, and offered the observation that some brands believe their marketing comes from ‘osmosis’… “We really haven’t done much marketing in the past few years, due to budget cuts, due to a VC buyout of our company, but we [...]