I saw an ad in Golf Digest recently: Taylormade is giving away 20,000 6-irons… register to win. I found the magazine in the seat pocket on a recent flight, so I entered. And guess what? They just emailed me that I’m getting a free Burner 6-iron.
I began noodling the ROI of this free offer. See [...]
I am NOT bashing Tiger Woods here (Elin already did that!), though I do feel like he breached the contract we had – he gave me inspiration and I gave him my time, attention and money.
Anyway, here’s my question: if you are a big-budget advertiser like Accenture, how much more value do you derive from [...]
Bob Liodice, the articulate leader of the ANA, recently wrote an article for Ad Age’s CMO Strategy section - – A Look Back at 10 Ideas That Changed The Marketing World… http://adage.com/cmostrategy/article?article_id=142090….
Some of his selections are better than others, of course. But that’s not the point. It got me thinking about the big ideas I’ve [...]
“Simplicity is the ultimate sophistication” – Leanardo da Vinci
“When forced to work within a strict framework the imagination is taxed to the utmost- and will produce its richest ideas. Given total freedom the work is likely to sprawl” – T.S. Eliot
I’m not sure about the marketing resumes of da Vinci and Eliot… were either of [...]
With your marketing budget, would you rather:
- put it all behind marketing your product/service… or try to fit into your customer’s lifestyle?
- build traffic/trial… or build brand equity/awareness/attractiveness?
- be totally focused on one or two things… or have a wide and broad set of activities?
- take the conventional approach (FSI’s, :15’s etc)… or take an [...]
For 2010, I have sworn off french fries (so far so good), swearing (um, need some help here), artificial sweetener (using raw sugar instead), and… carbonated soft drinks. Or, ’sparkling non-alcoholic beverages’, as Coca Cola now calls them.
I’m reconsidering my no-pop resolution though, because both Coke and Pepsi are trying to make the world and [...]