Touch your audience with your story, then make it stick by letting them reach out and touch your story.

Every time they touch that product it will remind them how you made them feel when you touched them with your story.

That is brand magic!


-David Betke-



 

Examples

 
 
Edmonton Folk Music Festival


Objective:


To maximize revenue merchandising a major music festival.


Strategy:


Involved targeting three key demographics. 


Results:


Merchandise sales increase by as much as 300% in some categories.


PPPC National Marketing Award: Gold




 
Avatar Brand Management Inc.


Objective:


To introduce a new branded service to a small target group of high value prospects.


Strategy:


We created a unique Dimensional Advertising™ piece with a two-part sequence and sent it to 20 prospects.


Results:


A 6000% return on investment within 6 months.


PPPC National Marketing Award: Silver




 
 


EBA Engineering Consultants Ltd.


Objective:


To attract two senior engineers to Canada and to client’s consulting firm during the height of a labor crisis.


Strategy:


We created a unique Dimensional Advertising™ piece that targeted 12 individuals.


Results:

Seven Came to Canada for interviews.  Our client hired three.


PPPC National Marketing Award: Gold

ECMA National Recruitment Marketing Award

"Canada's Beauty Seals The Deal"; National Post
"A Target Of Twelve"
; Venture Magazine




 


Alberta Council Of Women's Shelters


Objective:


To deliver sensitive information about spousal abuse, and the plight of women’s shelters to a group of male business leaders.


Strategy:


We created a unique Dimensional Advertising™ piece that was distributed at an event.


Results:


The promotion was so successful it was repeated in two other jurisdictions in Alberta, and then used as an example to 40 other women’s shelters nation-wide.


PPPC National Marketing Award: Silver




  

Frog Friendly Consulting / Amphibian Ark

Objective:


To raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable marketing materials.

Strategy:

Launched frog friendly.ca web site and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's First Green Brand Management Resource


Results:

The new vertical added six figure in sales but also started a movement- The Leap Towards Sustainable Marketing. 


PPPC National Marketing Award: Canada’s First Gold In Green Marketing




  

The City Of Edmonton


Objective:


The goal of this pilot project was to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.

Strategy:

The campaign involved two phases.  The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives, rewards and the tools participants would need to be successful.

Results:

Approximately 12% of the community participated for the 30-day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded 4 metric tonnes.


PPPC National Marketing Award: Canada’s Second Consecutive Gold In Green Marketing



 



 

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