Do Better Marketing by Jim Holbrook

For 2010, I have sworn off french fries (so far so good), swearing (um, need some help here), artificial sweetener (using raw sugar instead), and… carbonated soft drinks.  Or, ’sparkling non-alcoholic beverages’, as Coca Cola now calls them.
I’m reconsidering my no-pop resolution though, because both Coke and Pepsi are trying to make the world and [...]

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It struck me today that Fidelity’s ads (print, tv, collateral, online) all use that green line, the one that paves the way to a secure retirement (but not to a tasty cheeseburger, as pointed out in one of the ads).  Green is good; I get that.
But then I ran across Prudential’s Retirement Red Zone.  Here’s [...]

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