Archive | January, 2010

04 January 2010 ~ 0 Comments

where does your marketing come from follow-up

Better Examples

Right after I posted my earlier post, I received a call from a friend who was chuckling, and offered the observation that some brands believe their marketing comes from ‘osmosis’… “We really haven’t done much marketing in the past few years, due to budget cuts, due to a VC buyout of our company, but we [...]

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04 January 2010 ~ 0 Comments

where does your marketing come from?

Better Examples

Like the little kid’s question about babies, I often wonder where certain brands’ marketing comes from. Some marketing comes straight from the excel spreadsheet (discounts, coupons, price-offs, limited time onlys etc).
Some marketing comes from the brain – well thought out, clever, strategic.
Some comes from the heart or gut – full of passion, full of [...]

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