I recently had a wonderful, lengthy, wide-ranging conversation with one of our clients. I don’t do this nearly enough, and it’s always a top new years’ resolution for me. Anyway, upon reflection, I think our conversation covered the five universal truths in marketing. I submit them here for your consideration:
1. Good ideas come from anywhere. [...]
Marketing is under siege, and for at least twenty-five good reasons.
Here they are:
1. the definition of marketing has evolved from ‘meeting unmet needs’ to ‘getting rid of the shit we make’… being a pusher sucks
2. terminology like ‘audience’ is a farce- They aren’t your audience because they aren’t watching, sorry… ‘consumer’ is also misdirected, because [...]
With a nod to Edgar Degas, his quote about painting works well for marketing….
“Marketing is easy when you don’t know how, but very difficult when you do!”
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‘Communications’ is a funny thing.
But before I get there, I really want to talk about what I think is the absolute fundamental key to business success, and that’s ‘alignment’. If everyone knows the corporate goals, and is aimed at helping to achieve them in a meaningful and tangible way with all that they do, that’s [...]