Do Better Marketing by Jim Holbrook

… no, I am not pitching Guitar Hero or any of the other cool games made by Activision.  But it’s a great name, and I am enamored with the idea of blending Vision and Activation.  (I tried Visivation, but that’s just stupid-sounding.)
How do some companies get it right- finding the proper mix of Vision (direction) [...]

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I saw a commercial pod this weekend (no, I dont have Tivo – – I believe in supporting the television programming via watching endless inane ads – – maybe Alec Baldwin is an alien working for hulu after all) – and there were three ads back to back with very virtuous messages.
The first was for [...]

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