Archive | March, 2009

16 March 2009 ~ Comments Off

lets ride indeed!

I’m hoping you can read this Harley Davidson anthem print ad…  it says:
“We dont do fear.  Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions.  We’ve watched a thousand hand-wringing pundits disappear in our rear-view mirror.  But every time, this country has come out stronger than before.  [...]

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15 March 2009 ~ Comments Off

does God need marketing?

There’s an ad campaign going on now in London (this is a flickr picture) on the sides of buses – – saying “There’s probably no God.  Now stop worrying and enjoy your life.”
I am a proponenet of ‘better marketing’.   Marketing that is helpful.  Not disruptive.  Not noisy.  Not irrelevant.
I have to wonder about this, not [...]

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13 March 2009 ~ Comments Off

good products and good marketing

Is there such a thing as bad marketing for good products, or good marketing for bad products?
How about Pepsi’s new marketing campaign, which has received lots of media attention and pundit criticism.
I drink Diet Pepsi, but not because it gives me hope.
I love the Smart Car.  Even with gas prices currently at a 10 [...]

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12 March 2009 ~ Comments Off

how do you survive the recession?

Yesterday at the annual Promotional Marketers Association conference, a very fun facilitator group called On Your Feet led the 250 attendees in a warm-up exercise – – each person in the audience wrote down what he/she is doing to survive in the recession.  Then, each person talked to another person at random and they picked [...]

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11 March 2009 ~ Comments Off

survey says

This is a weird one – – I stayed at a Marriott in Pleasanton CA a few weeks ago (that’s not the weird part), and received a follow-up email survey request.  I always try to honor these kinds of requests, which may be slightly weird.  But anyway, I went through the whole survey, and answered [...]

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09 March 2009 ~ Comments Off

objects with value

Some things have real value – do you ever look at random objects and just know intuitively that they are valuable, or priceless, or worthless?  Here are a few random objects, selected randomly….
Decide whether you think these items are worth anything….
First is the new milk now being sold in Sams Clubs.  The milk is the [...]

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