‘Communications’ is a funny thing.
But before I get there, I really want to talk about what I think is the absolute fundamental key to business success, and that’s ‘alignment’. If everyone knows the corporate goals, and is aimed at helping to achieve them in a meaningful and tangible way with all that [...]
Just a quick, one-question, pop quiz.
What are retailers for?
a) to sell products, or
b) to satisfy demand
Do retailers get rid of inventory, or do they serve the needs of shoppers who come in looking for product(s)? Push supply or fill demand?
The fastest growing marketing practice right now isnt SEO or ecommerce, it’s ’shopper marketing’. Shopper marketing [...]
I wonder what kind of brand you manage? To paraphrase the old adage, if you don’t know who you are, how can you ever get better? So I’ve developed this simple tool to help define what kind of brand or business you run. It’s pretty easy – first, decide what kind of [...]
…like everyone else in the marketing world, I am scratching my head about yesterday’s SuperBowl ads.
(and, as an editorial comment, I suspect it’s a whole bunch of navel gazing by the industry folks… how many viewers are changing their brand affinity based on seeing the ads? I for one am not mailing in my [...]