Wandering around the Nasher Sculpture Center in Dallas this weekend, I happened to spot two pieces of art that pretty much sum up how some marketers view their audience.
The first is a sculpture by George Segal (special exhibition of his work- very cool), called Liquor Store. It just struck me that, while the man on [...]
I think it’s time for marketing to get reorganized into something that’s effective in delivering real business results and integrated into the business operations. For too long, marketing has been ‘cosmetic’, superfluous, and a topical ointment. It’s time to dig back in and get rooted in the business operations.
How did marketing end up as a [...]
Are you debating inside your head whether marketing is an art or a science? The answer is now clear. I clipped the above logo field from a recent marketing conference flyer. Now, even though I’ve been a marketer for over 25 years, there are a whole bunch of these companies I dont recognize (do you?). [...]
So, what are we to do? Lie to him, or trust them? Funny how TNT and Fox are at opposite ends of the value chain here – – at least these shows are on different nights!
My real interest lies in how to operationalize marketing. This is a semi-fancy way of how to do marketing better. (And, full disclosure, I am more of a student at this than a teacher.)
In fact, my pursuit often seems Quixote-esque, as different companies do marketing so differently that it’s hard to draw any meaningful and [...]
I have two teenagers (daughters) and one 21 year-old (son). Does that qualify me for a bailout? Ok, really, the thing I say to them most often, like a broken record – by the way, what’s the gen y version of ‘broken record’? – is “make good choices”.
Three Words
I think this is really really good [...]