Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
For 2010, I have sworn off french fries (so far so good), swearing (um, need some help here), artificial sweetener (using raw sugar instead), and… carbonated soft drinks. Or, ’sparkling non-alcoholic beverages’, as Coca Cola now calls them.
I’m reconsidering my no-pop resolution though, because both Coke and Pepsi are trying to make the world and [...]
It struck me today that Fidelity’s ads (print, tv, collateral, online) all use that green line, the one that paves the way to a secure retirement (but not to a tasty cheeseburger, as pointed out in one of the ads). Green is good; I get that.
But then I ran across Prudential’s Retirement Red Zone. Here’s [...]
Right after I posted my earlier post, I received a call from a friend who was chuckling, and offered the observation that some brands believe their marketing comes from ‘osmosis’… “We really haven’t done much marketing in the past few years, due to budget cuts, due to a VC buyout of our company, but we [...]
Like the little kid’s question about babies, I often wonder where certain brands’ marketing comes from. Some marketing comes straight from the excel spreadsheet (discounts, coupons, price-offs, limited time onlys etc).
Some marketing comes from the brain – well thought out, clever, strategic.
Some comes from the heart or gut – full of passion, full of [...]
I hereby nominate Nicorette’s “makes quitting suck less” marketing campaign the absolute worst of the worst in 2009… give me a break… a suck-o-meter? Is this what giving up smoking is supposed to be like – sucks? That’s the insight? Come on!
You call it social media, and I call it personal media.
