Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
I saw an ad in Golf Digest recently: Taylormade is giving away 20,000 6-irons… register to win. I found the magazine in the seat pocket on a recent flight, so I entered. And guess what? They just emailed me that I’m getting a free Burner 6-iron.
I began noodling the ROI of this free offer. See [...]
Change: To cause to be different; change the spelling of a word. To give a completely
different form or appearance to.
Improve: To raise to a more desirable or more excellent quality or condition; make
better. To increase the productivity or value of (land or property). To put to good use;
use profitably.
My considered point of view is [...]
I am excited and a little intimidated by my nightstand….
- Godin’s Linchpin: ok, I read it, very inspiring… typical Seth… I read is blog every day and have his app on my iphone
- Brogan’s Trust Agents
- Gretchen Rubin’s The Happiness Project – I’m an avid reader of her newsletter
- Dan Pink’s Drive has come highly [...]
I am NOT bashing Tiger Woods here (Elin already did that!), though I do feel like he breached the contract we had – he gave me inspiration and I gave him my time, attention and money.
Anyway, here’s my question: if you are a big-budget advertiser like Accenture, how much more value do you derive from [...]
here’s the way I see shopper marketing going – most are pretty obvious….
1.Three-way arms race: marketers, retailers, shoppers
2.Shoptimizing: money & time
3.Metering: visibility into and active mgmt of spending
4.Palm power: tech-enabled shoppers
5.More competition: brands, imports, formats, services, private label
6.Transparency: price = value (Progressive)
7.Ethonomics: people know how ‘good’ you are
8.Zappos-ization: service = product
9.The new ‘search’ is ‘find’: [...]
Bob Liodice, the articulate leader of the ANA, recently wrote an article for Ad Age’s CMO Strategy section - – A Look Back at 10 Ideas That Changed The Marketing World… http://adage.com/cmostrategy/article?article_id=142090….
Some of his selections are better than others, of course. But that’s not the point. It got me thinking about the big ideas I’ve [...]
