Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. More about Jim Holbrook.
I went back to school, and learned something about ‘marketing’.
I went to my daughter’s school last evening in one of those meet-the-teachers sessions; she’s a high school junior.
Her US history teacher said that history was being taught differently this year. In the good old days, we started with Columbus in 1492 and ended with Gerald [...]
Hypothetically, let’s say I have a really big opportunity facing my company. Lots of upside. It’ll take a lot of effort to seize this opportunity and realize the benefits. But the results look really promising….
So climb with me, up the decision tree.
First, do I keep this as a pet project or do I delegate it? [...]
Wonder which of these is more powerful – choice or chance? I mean, I have the choice to go to Vegas, let’s say, but what are my chances of winning? I don’t control the chance, but I control my choice.
I have the choice to increase or decrease my brand’s marketing efforts, but what are the [...]
This morning on a flight to Chicago, the guy sitting next to me asked, “do you know the expression, ‘running the line’?” I replied that I thought it might have something to do with working on an assembly line in a factory.
He said that’s about right. He explained he was on his way to [...]
Recently, I had the pleasure of presenting seventeen ‘trends’ to a group of about forty seriously highly-qualified marketers. I explained each trend, and then had each marketing professional force rank the trends, based on how much he/she felt the trend would impact him/her directly.
Here are the trends:
Demo-shifts: people are getting older, moving into the cities, [...]
Not sure if this is a trend, or a blip, or if I’m just seeing shadows… but it seems like more print ads these days are really just company mission statements put into wider circulation. It’s actually an interesting idea – how to express your company’s mission/vision/mandate/charter/direction for all to see. And for all to [...]
