just for the taste of it…???
For 2010, I have sworn off french fries (so far so good), swearing (um, need some help here), artificial sweetener (using raw sugar instead), and… carbonated soft drinks. Or, ’sparkling non-alcoholic beverages’, as Coca Cola now calls them.
I’m reconsidering my no-pop resolution though, because both Coke and Pepsi are trying to make the world and [...]
Jim Holbrook is CEO of EMAK Worldwide, a family of marketing agencies including Upshot, Equity Marketing, Logistix and Neighbor. He was formerly president of Zipatoni, an independent agency that was sold to IPG. Prior to Zipatoni, Jim served in management and marketing positions at Ralston Purina (now NestlePurina) and P&G. Jim graduated from Washington University and Vanderbilt University. 


